Revamp Old Quarters
Client
Rmit Assignment
Industry
Culture
Category
Ad Campaign, Billboard, Eco-tourism, Sustainable Planning
Challenge
We were assigned to re-evaluate the Odl Quarters, and to offers new marketing strategies as well as being eco-friendly and sustainable, combating the waste management problem of the famous tourist sight.
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Ideas
We came up with ideas for the food map, and QR codes for a brief introduction of each street, as well as concerts, social events preview and other friendly team building/activities for all visitors of all ages to join and learn about the history of the old streets. Additionally, map of trash cans are also considered to minimize the risk of waste management getting out of hand.
Process
We ultilize as much as posible of all mentioned ideas via social media platform, especially website, as more tourists have the tendency to use their personal device on holiday trips.
Website mockup: https://s3812654.wixsite.com/theoldquarter
Commented as one of the most thorough, easy to develop, cost effective, and eco friendly plan to revamp the Old Quarters