Boo Pandemic-wear
Client
Bosua by Boo
Industry
Fashion
Category
Ad Campaign, Strategy
Challenge
Boo wanted to launch their pandemic-wear with both style and substance (visually "safe") during the first and second wave of the Covid 19. Hence, it was up to us to come up with a short-term plan to spread awareness of the new brand line.
Brainstorming
Starting with the segmentation and SWOT analysis, we headed for the idea of AR, in the awakening of virtual reality, we created a simple UI (called "Boo try-on) for the customer to choose what they wanted to wear at home, and they can switch between different masks, shirts, hats, etc.
Brainstorming
Key message: “Stay safe. Stay fashion-forward.” BOO wants to make sure that when walking out the street, customers can be fashionable while still safe and comfortable.
Brainstorming
With the Mask Filter, used for both TikTok (high return reaction - trend) and Instagram, this proposal saved time and resource as they were easy to create, and simple to plan a trend.
Finalized
Combined the idea with suitable KOL (Chaubui, Quynh Anh Shyn, Phan Anh Ngoc, etc), creating tiktok trending using the app, as well as other social media advertisement.
As a result, our team was ranked top 1 for the "possible" campaign chosen by Boo for the new line of streetwear.